About us

We’re two blokes. Two simple gym bros… much like yourself (or not – we don’t judge). We live by what’s good and goodness is what we live by. Competing against existing gym and streetwear brands was never going to be easy, so we stuck to some key elements that separate us from the rest. Firstly, we come up with all our graphics ourselves, no outsourcing, no silly AI. Just pure gym culture memeology, and clean street designs. Edgy is the key. Secondly, (almost) all our graphics are printed on the back of apparel. We believe this delivers a cleaner and more aesthetic appearance, while maintaining neat branding on the chest (your huge juicy pecks). Our selection of clothing has been rigorously tested (ask the dog) for longevity and durability. We know you too will put it to the test. We could bore you with terms like “GSM, 32 count plain weave, pre-shrunk, and combed cotton” all day, but you just have to try it to get it. Your gran might squint, your aunt might cry, and your mum will shake, but turning heads is just what we aim for…. (even though it’s really those immaculately developed triceps doing the work). Hop into our street or gym section to see what we’ve cooked up for you. Cheers… and remember, evade taxes, hit maxes. OH and one more thing… we better not catch you skipping leg day.